Introducing LoopedIn Councils – Formerly Impact Apps.
As the first official council to launch on the new LoopedIn Councils app, Murrindindi is leading the way in digital waste communication.
With the rollout of FOGO and glass bin services mandated across Victoria, the council needed to reach households fast and efficiently.
And it worked.
In just one week, nearly 1 in 5 households downloaded the app and more than 22% of residents viewed the new 12-month collection calendar.
“We’ve had very good uptake on our app. In seven days, we had 1,400 downloads and 1,800 unique visits to the 12-month calendar. Not bad given we have a rate base of 8,000.”
Vee Scott, Project Officer Kerbside Reform
The rollout of FOGO and glass bin services was a major shift for Murrindindi residents—and for the internal council team managing the change.
From questions about bin days to understanding new recycling rules, clear communication was critical.
The council needed a scalable way to deliver real-time updates, minimise confusion, and cut down on phone enquiries.
LoopedIn Councils fully branded, customisable council app provided the perfect fit.
The Murrindindi Waste App offers a complete package for modern waste communication:
Bin Collection Calendar – Personalised to each address and always up to date
Push Notifications – For last-minute service changes or urgent alerts
Printable 12-Month Calendar – Available on the council website and styled to their brand
“Swift. Responsive. Accurate.”
Vee Scott, Project Officer Kerbside Reform
By choosing the LoopedIn Councils app, Murrindindi became the first of many councils moving to a centralised, scalable digital platform.
Their fully branded, customised app delivered:
Strong uptake – 1,400 app downloads, reaching 17.5% of households in the first week
High engagement – 1,800 unique visits to the printable calendar on the council website within 7 days of launch
Simplified FOGO and glass rollout – Easy access to updated schedules, FAQs, and key service info
Consistent brand experience – Digital tools tailored to match the council’s visual identity and style
Murrindindi’s digital waste app reflects a thoughtful, resident-first approach.
Murrindindi’s early success shows what’s possible with smarter tools, faster updates, and stronger resident engagement.
Want to see how the new app could work in your area? Book a demo or explore more case studies below.
